Marketing Analytics
Know what every channel and campaign really returns
When you can't measure marketing properly, budgets drift towards whichever channel shouts loudest. We build the measurement layer that shows what's actually driving revenue: multi-touch attribution grounded in your own data, incrementality tests where attribution can't reach, and CAC and LTV models that reflect how your customers really behave.
That includes the unglamorous work that makes it possible — clean conversion tracking, consistent UTM governance, server-side tagging where it matters, and pipelines that join ad platform spend to CRM revenue so you're comparing like with like.
The outcome is a weekly view of CAC, payback and LTV by channel, campaign and cohort that your growth team can act on and your CFO will sign off.
What you get
- CAC, LTV and payback modelling by channel, campaign and cohort
- Attribution design — from pragmatic rules-based to data-driven models
- Incrementality and holdout testing for channels attribution can't see
- Conversion tracking, tagging and UTM governance cleanup
- Spend-to-revenue reporting your finance team will trust
Ready to grow?
Tell us where you want to get to — we'll show you what the data says about how to get there.
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